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Mit der Marke Black Forest still lancierte die Peterstaler Mineralbrunnen AG ein stilles Mineralwasser mit dem Claim \u201eDas Geheimnis liegt in der Stille\u201c.<\/p>\n
Im Rahmen eines Website-Relaunchs war es die Aufgabe, diesen Claim wieder st\u00e4rker in den Mittelpunkt zur r\u00fccken und \u00fcber die Website erfahrbar zu machen.<\/p>\n
Im initialen Workshop haben wir mit dem Kunden schnell festgestellt, dass wir die Marke wieder zur\u00fcck in die mystische Schwarzwaldwelt holen m\u00fcssen.<\/p>","space_after_class":"small","space_before_class":"none","theme_class":"dark-theme"}},{"id":2072,"type":"netzbewegung_buttons","colPos":201,"data":{"button_alignment":"left","buttons":[{"button_label":"Zur Website","button_link":{"url":"https:\/\/www.blackforest-still.de\/","target":"","type":"url","title":"https:\/\/www.blackforest-still.de\/","config":{"parameter":"https:\/\/www.blackforest-still.de\/"},"attr":{"href":"https:\/\/www.blackforest-still.de\/"}},"button_style":"primary"}],"space_after_class":"medium","space_before_class":"none","theme_class":"dark-theme"}}],"right":[]}},{"id":1822,"type":"netzbewegung_parallaxsliderimages","colPos":201,"data":{"images":[{"id":1507,"alt":"Person steht barfu\u00df im Yoga-Baumstand auf einem Felsen in einem dichten, gr\u00fcnen Wald und h\u00e4lt die H\u00e4nde vor der Brust zusammen.","title":"","publicUrl":"https:\/\/stage-cms.netzbewegung.com\/fileadmin\/user_upload\/projekte\/blackforest\/black_forest_0611.jpg","thumbnails":{"mobile":"https:\/\/stage-cms.netzbewegung.com\/fileadmin\/_processed_\/0\/0\/csm_black_forest_0611_7ee214dec5.webp","mobile2x":"https:\/\/stage-cms.netzbewegung.com\/fileadmin\/_processed_\/0\/0\/csm_black_forest_0611_3e0faeeb63.webp","desktop":"https:\/\/stage-cms.netzbewegung.com\/fileadmin\/_processed_\/0\/0\/csm_black_forest_0611_ebb197d141.webp","desktop2x":"https:\/\/stage-cms.netzbewegung.com\/fileadmin\/_processed_\/0\/0\/csm_black_forest_0611_5cd3302e58.webp","desktopSmall":"https:\/\/stage-cms.netzbewegung.com\/fileadmin\/_processed_\/0\/0\/csm_black_forest_0611_4d7425adcb.webp","desktopSmall2x":"https:\/\/stage-cms.netzbewegung.com\/fileadmin\/_processed_\/0\/0\/csm_black_forest_0611_b293a9605b.webp"}},{"id":1508,"alt":"Junge Frau mit lockigen Haaren \u00f6ffnet eine Wasserflasche im gr\u00fcnen Wald und tr\u00e4gt eine Sportjacke \u00fcber einem pinken Oberteil.","title":"","publicUrl":"https:\/\/stage-cms.netzbewegung.com\/fileadmin\/user_upload\/projekte\/blackforest\/black_forest_0662.jpg","thumbnails":{"mobile":"https:\/\/stage-cms.netzbewegung.com\/fileadmin\/_processed_\/7\/0\/csm_black_forest_0662_9500acf42b.webp","mobile2x":"https:\/\/stage-cms.netzbewegung.com\/fileadmin\/_processed_\/7\/0\/csm_black_forest_0662_663cc8abb1.webp","desktop":"https:\/\/stage-cms.netzbewegung.com\/fileadmin\/_processed_\/7\/0\/csm_black_forest_0662_5cc2528b01.webp","desktop2x":"https:\/\/stage-cms.netzbewegung.com\/fileadmin\/_processed_\/7\/0\/csm_black_forest_0662_c58c1b3b64.webp","desktopSmall":"https:\/\/stage-cms.netzbewegung.com\/fileadmin\/_processed_\/7\/0\/csm_black_forest_0662_dd862fe21e.webp","desktopSmall2x":"https:\/\/stage-cms.netzbewegung.com\/fileadmin\/_processed_\/7\/0\/csm_black_forest_0662_489282c336.webp"}},{"id":1509,"alt":"Junge Frau in sportlicher Kleidung h\u00e4lt eine Flasche Black Forest still und steht mit beiden F\u00fc\u00dfen in einem Gew\u00e4sser vor einem kleinen Wasserfall im Wald","title":"","publicUrl":"https:\/\/stage-cms.netzbewegung.com\/fileadmin\/user_upload\/projekte\/blackforest\/black_forest_1106.jpg","thumbnails":{"mobile":"https:\/\/stage-cms.netzbewegung.com\/fileadmin\/_processed_\/7\/6\/csm_black_forest_1106_cb022a2cdc.webp","mobile2x":"https:\/\/stage-cms.netzbewegung.com\/fileadmin\/_processed_\/7\/6\/csm_black_forest_1106_abccd514f4.webp","desktop":"https:\/\/stage-cms.netzbewegung.com\/fileadmin\/_processed_\/7\/6\/csm_black_forest_1106_ffa1c3b7c7.webp","desktop2x":"https:\/\/stage-cms.netzbewegung.com\/fileadmin\/_processed_\/7\/6\/csm_black_forest_1106_80a1f38a79.webp","desktopSmall":"https:\/\/stage-cms.netzbewegung.com\/fileadmin\/_processed_\/7\/6\/csm_black_forest_1106_6d3fcfb44d.webp","desktopSmall2x":"https:\/\/stage-cms.netzbewegung.com\/fileadmin\/_processed_\/7\/6\/csm_black_forest_1106_d88393a071.webp"}}],"space_after_class":"medium","space_before_class":"medium","theme_class":"light-theme"}}]}},{"id":1815,"type":"netzbewegung_wrappercontainer","colPos":0,"data":{"background_color":"#BFCEC6","background_color_fading":1,"background_image":null,"space_after_class":"medium","space_before_class":"none","theme_class":"light-theme","main":[{"id":1814,"type":"netzbewegung_twocolumnscontainer","colPos":201,"data":{"devision":"50%:50%","space_after_class":"medium","space_before_class":"none","theme_class":"light-theme","left":[],"right":[]}},{"id":1811,"type":"netzbewegung_twocolumnscontainer","colPos":201,"data":{"devision":"30%:70%","space_after_class":"medium","space_before_class":"none","theme_class":"light-theme","left":[{"id":1810,"type":"netzbewegung_stickycontainer","colPos":201,"data":{"space_after_class":"medium","space_before_class":"none","theme_class":"light-theme","main":[{"id":1808,"type":"netzbewegung_text","colPos":201,"data":{"bodytext":"
Idee<\/a> Damit die Nutzer das \u201eWaldgef\u00fchl\u201c sp\u00fcren, haben wir einen interaktiven Header entwickelt, mit dem man in eine Waldlandschaft eintaucht.<\/p>\n Die Fotos f\u00fcr den interaktiven 3D-Header und die Produktabbildungen entstanden in Zusammenarbeit mit den r2n-Studios. Daf\u00fcr wurden Moose, Farne und \u00c4ste im Schwarzwald gesammelt und im Studio fotografiert. Die Flasche wurde von der Netzbewegung in 3D modelliert. Anschlie\u00dfend haben wir in aufw\u00e4ndiger Kleinarbeit verschiedene Tiefenebenen abmaskiert, die auf Mausbewegungen reagieren und dadurch einen 3D-Eindruck erzeugen.<\/p>","space_after_class":"medium","space_before_class":"none","theme_class":"light-theme"}},{"id":1807,"type":"netzbewegung_headline","colPos":202,"data":{"header":"Contentserie \u201eStille beginnt im Kopf\u201c","header_animation":"default","header_tag":"h4","header_template":"headline-4","space_after_class":"small","space_before_class":"none","theme_class":"light-theme","topline":"Contententwicklung"}},{"id":1806,"type":"netzbewegung_text","colPos":202,"data":{"bodytext":" Zur Vertiefung des Claims entwickelten wir unter dem Motto \u201eStille beginnt im Kopf\u201c eine Artikelserie mit Tipps und \u00dcbungen f\u00fcr mehr Ruhe und Achtsamkeit. Die Artikel wurden auch in den Social Media-Kan\u00e4len der Marke ausgespielt und erzielten hervorragende Klickraten.<\/p>\n Die Artikel werden von Fotomotiven begleitet, die die Atmosph\u00e4re des Waldes auf den Leser \u00fcbertragen sollen. Realisiert wurde die Fotostrecke mit Model und Schauspielerin Farina Giesmann<\/a> von Andy R\u00e4sch und seinem Team von R2N-Studios<\/a><\/p>","space_after_class":"medium","space_before_class":"none","theme_class":"light-theme"}},{"id":1805,"type":"netzbewegung_headline","colPos":202,"data":{"header":"Modern und geheimnisvoll","header_animation":"default","header_tag":"h2","header_template":"headline-4","space_after_class":"small","space_before_class":"none","theme_class":"light-theme","topline":"Screendesign"}},{"id":1804,"type":"netzbewegung_text","colPos":202,"data":{"bodytext":" Die Website verbindet ein helles, modernes und klares Design mit geheimnisvollen, dunklen Naturmotiven. Diese spielen auch mal mit der Typografie und ziehen sie in die Stille.<\/p>","space_after_class":"medium","space_before_class":"none","theme_class":"light-theme"}},{"id":1803,"type":"netzbewegung_headline","colPos":202,"data":{"header":"TYPO3 und 3D","header_animation":"default","header_tag":"h2","header_template":"headline-4","space_after_class":"small","space_before_class":"none","theme_class":"light-theme","topline":"Umsetzung"}},{"id":1802,"type":"netzbewegung_text","colPos":202,"data":{"bodytext":" Die Seite wurde mit TYPO3 realisiert und um individuelle Module wie zum Beispiel eine kartenbasierte H\u00e4ndlersuche erweitert. Der interaktive 3D-Header wurde mit three.js realisiert.<\/p>","space_after_class":"medium","space_before_class":"none","theme_class":"light-theme"}},{"id":1801,"type":"netzbewegung_headline","colPos":202,"data":{"header":"Von 5 auf 3","header_animation":"default","header_tag":"h2","header_template":"headline-4","space_after_class":"small","space_before_class":"none","theme_class":"light-theme","topline":"Erfolg"}},{"id":1800,"type":"netzbewegung_text","colPos":202,"data":{"bodytext":" <\/p>\n Das Mineralwasser aus dem Schwarzwald konnte seit dem Relaunch von Platz 5 unter den 200 stillen Mineralw\u00e4ssern auf Platz 3 klettern. (Quelle: Nielsen IQ, Mineralwasser ohne CO2, Top Brands nach Umsatz, Januar \u2013 Dezember 2024.<\/p>","space_after_class":"medium","space_before_class":"none","theme_class":"light-theme"}}]}},{"id":1799,"type":"netzbewegung_infinitelooptext","colPos":201,"data":{"autoplay":1,"items":[{"link":{"url":"https:\/\/www.blackforest-still.de\/","target":"_blank","type":"url","title":"https:\/\/www.blackforest-still.de\/","config":{"parameter":"https:\/\/www.blackforest-still.de\/ _blank - \"Black Forest still\""},"attr":{"href":"https:\/\/www.blackforest-still.de\/","target":"_blank","rel":"noreferrer","title":"Black Forest still"}},"text":"Black Forest still"}],"space_after_class":"large","space_before_class":"medium","theme_class":"light-theme"}}]}},{"id":1798,"type":"netzbewegung_contactpersonmodul","colPos":0,"data":{"contact_person":{"button_label":"Schreib mir 'ne Mail!","button_link":{"url":"mailto:alwin.roppert@netzbewegung.com?subject=Anfrage%20%C3%BCber%20die%20Website&body=Wie%20kann%20ich%20helfen%3F","target":"","type":"email","title":"alwin.roppert@netzbewegung.com","config":{"parameter":"mailto:alwin.roppert@netzbewegung.com?subject=Anfrage%20%C3%BCber%20die%20Website&body=Wie%20kann%20ich%20helfen%3F - - \"Alwin Roppert\""},"attr":{"href":"mailto:alwin.roppert@netzbewegung.com?subject=Anfrage%20%C3%BCber%20die%20Website&body=Wie%20kann%20ich%20helfen%3F","title":"Alwin Roppert"}},"button_style":"primary","copy":" Ich bin Inhaber und Gesch\u00e4ftsf\u00fchrer der Netzbewegung. Lass uns gemeinsam etwas bewegen.<\/p>","headline":"Hi, mein Name ist Alwin!","image":{"id":1413,"alt":"Portait von Inhaber Alwin Roppert vor einer Sichtbetonwand","title":"","publicUrl":"https:\/\/stage-cms.netzbewegung.com\/fileadmin\/user_upload\/team\/alwin-roppert-inhaber-02.jpg","thumbnails":{"mobile":"https:\/\/stage-cms.netzbewegung.com\/fileadmin\/user_upload\/team\/alwin-roppert-inhaber-02.jpg","mobile2x":"https:\/\/stage-cms.netzbewegung.com\/fileadmin\/user_upload\/team\/alwin-roppert-inhaber-02.jpg","desktop":"https:\/\/stage-cms.netzbewegung.com\/fileadmin\/user_upload\/team\/alwin-roppert-inhaber-02.jpg","desktop2x":"https:\/\/stage-cms.netzbewegung.com\/fileadmin\/user_upload\/team\/alwin-roppert-inhaber-02.jpg"}},"phone":"+49 (0)721 66 77 89 20","topline":"Kontakt"},"space_after_class":"large","space_before_class":"medium","theme_class":"light-theme"}}]},"i18n":[{"title":"Deutsch","link":"https:\/\/stage-www.netzbewegung.com\/de\/projekte\/black-forest-still","target":"","active":1,"current":0,"spacer":0,"hasSubpages":0,"languageId":0,"locale":"de-DE","navigationTitle":"Deutsch","twoLetterIsoCode":"de","hreflang":"de-DE","direction":"ltr","flag":"flags-de","available":1}]}
Content<\/a> <\/a>
Screendesign<\/a>
Umsetzung<\/a>
Erfolg<\/a>
<\/p>","space_after_class":"medium","space_before_class":"none","theme_class":"light-theme"}}]}}],"right":[{"id":1813,"type":"netzbewegung_headline","colPos":202,"data":{"header":"\u00dcber die Website in den Wald eintauchen","header_animation":"default","header_tag":"h2","header_template":"headline-4","space_after_class":"small","space_before_class":"none","theme_class":"light-theme","topline":"Idee"}},{"id":1812,"type":"netzbewegung_text","colPos":202,"data":{"bodytext":"